Is your association missing the mark when it comes to delivering job opportunities because you don’t know which job board metrics to track?
Survey data from multiple Community Brands studies, including the Member Engagement and Loyalty Study and the Digital Evolution Study highlight a trend: Job opportunities are important for member acquisition and retention. But a closer look at the data suggests associations might be missing the mark in this area by not understanding which job board metrics to dig into.
The studies show that staff at professional organizations (Pros) do not consider job opportunities to be as important as members do. In addition, only 12 percent of Pros say their organization is doing very well delivering job opportunities. Member say their organization is doing a better job than Pros say they are, but still only 27 percent of members day they’re doing very well.
These metrics suggest an opportunity for associations to deliver a better experience around the job opportunities members seek. With the right technology and some proven techniques, your online career center can be a great source of engagement (and even added revenue) for your organization.
The ability to quickly view and assess key performance metrics on your job board can make your initiatives more attainable. Choosing software that provides insight into your association job board audience at your fingertips is essential.
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Below are a few ways user data can serve your association’s bottom line and value proposition to new members.
Do you know the average experience level of job seekers registered on your job board? Or the jobs and companies at which they are most interested in working?
Experience level data affords a perspective on users that associations can leverage to convert registered job seekers into greater member engagement and new member leads. Associations with a greater percentage of young professionals can add internship opportunities or an internship board as a member benefit. Those with a higher rate of expert professionals will profit by adding a career fair element to their annual conference. And introducing a mentorship board could benefit associations with the right amount of both new and experienced users.
On the other hand, do you know which organizations are using your association as a resource for top industry talent? Knowledge about which organizations see a value in connecting with your members can be used to advertise sponsorship roles and media ads to prominent employers.
Utilize the cyclical ebb and flow of your industry’s recruitment calendar and adapt pricing or advertisement opportunities to align with trends as a savvy way to influence profits. Employers benefit from increased brand awareness with your members, and your association gains a pipeline for potential patrons.
Easily create targeted strategies to grow membership and revenue using your job board’s Insights data. Monitor year over year progress and easily export reports and graphics for leadership. Highlight the results of targeted marketing efforts, or the difference in the average spend per employer month over month. Regardless of your level of involvement, it’s important to keep a finger on the pulse of your job board’s performance and understand the value of registered job board users to your association.
Here are a few additional resources to help you dig into the data:
- How to convince your board it’s time for a new career center – To deliver job opportunities for your members, you need the right online career center. This article gives you tips for building a business case for new job board technology.
- 5 ways to increase member engagement on your association’s career center – Once you have a career center in place, it’s time to get your members engaged with it. Read about simple steps to increase awareness about your career center and drive member satisfaction.
- How YM Careers helps associations support the member journey – Learn how YM Careers by Community Brands helps you create an online career center that delivers a great experience throughout the entire member journey.