Key Metrics Every Association Should Know About Job Boards

Is your association missing the mark when it comes to delivering job opportunities?

Survey data from multiple Community Brands studies, including the Member Engagement and Loyalty Study and the Digital Evolution Study highlight a trend: Job opportunities are important for member acquisition and retention. But a closer look at the data suggests associations might be missing the mark in this area.

The studies show that staff at professional organizations (Pros) do not consider job opportunities to be as important as members do. In addition, only 12 percent of Pros say their organization is doing very well delivering job opportunities. Member say their organization is doing a better job than Pros say they are, but still only 27 percent of members day they’re doing very well.

These metrics suggest an opportunity for associations to deliver a better experience around the job opportunities members seek. With the right technology and some proven techniques, your online career center can be a great source of engagement (and even added revenue) for your organization.

Here are a few resources to get you started:
Learn more about how YM Careers can help you drive non-dues revenue from your career center.
Explore YM Careers by Community Brands

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