Is your association missing the mark when it comes to delivering job opportunities?
Survey data from multiple Community Brands studies, including the Member Engagement and Loyalty Study and the Digital Evolution Study highlight a trend: Job opportunities are important for member acquisition and retention. But a closer look at the data suggests associations might be missing the mark in this area.
The studies show that staff at professional organizations (Pros) do not consider job opportunities to be as important as members do. In addition, only 12 percent of Pros say their organization is doing very well delivering job opportunities. Member say their organization is doing a better job than Pros say they are, but still only 27 percent of members day they’re doing very well.
These metrics suggest an opportunity for associations to deliver a better experience around the job opportunities members seek. With the right technology and some proven techniques, your online career center can be a great source of engagement (and even added revenue) for your organization.
Here are a few resources to get you started:
- How to convince your board it’s time for a new career center – To deliver job opportunities for your members, you need the right online career center. This article gives you tips for building a business case for new job board technology.
- 5 ways to increase member engagement on your association’s career center – Once you have a career center in place, it’s time to get your members engaged with it. Read about simple steps to increase awareness about your career center and drive member satisfaction.
- How YM Careers helps associations support the member journey – Learn how YM Careers by Community Brands helps you create an online career center that delivers a great experience throughout the entire member journey.