Career centers are a prime non-dues revenue driver for associations, and the perfect way for employers to get in front of a group of highly qualified niche candidates.
In our digital-first job search climate, association-specific career centers serve as differentiators for employers seeking to access highly qualified and specialized talent. Employers want to get in front of candidates who are great fits for their organization, and your members want opportunities tailored to their backgrounds.
Optimizing Your Career Center for Employers
While employers seek new ways to connect with qualified talent, your career center should feature tools that facilitate this connection between employers and job seekers. Consider tools like:
- Email job matching: Automatically send jobs to interested and relevant job seekers via email when they are posted, and enable your members to apply to jobs quickly from their mobile devices.
- Personalized search and recommendations: Increase engagement and job views by recommending opportunities to job seekers based on their prior searches.
- Candidate screening and management. Provide employers with functionality to attract, screen, and manage applicants, including an anonymous resume bank that safeguards job seekers’ identities.
- SEO and job distribution. Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising.
Once your association has a thriving career center, you can utilize it to generate additional non-dues revenue. Here are three ways to help your center stand out and build connections with employers:
- Offer employers the opportunity to promote their jobs on your homepage, Twitter feed, and Facebook page. Employers have no better way to promote their careers to such a targeted group of qualified potential employees, and they are willing to pay for that access.
- Create a dedicated job email for your members and offer them placements with employers. Employers are often willing to pay extra for exclusive access and distribution of their jobs to passive industry professionals that they cannot reach through other channels.
- Include a job feed or widget in e-newsletters featuring recently posted openings from employers that have paid for additional exposure. It may become one of the most viewed or clicked-on sections of your newsletter.
How Your Center Helps Employers
When marketing your center to employers, these three best practices show how your center provides maximum value:
1. Money savings
Reducing costs associated with finding top talent is a top priority for employers, and your association’s career center is an effective way to achieve this goal. With one niche pool of talent to work with, employers can minimize labor costs by reducing the amount of work the hiring staff has to do to find the right candidates.
2. Access to more, higher-quality candidates
While your center is a clear driver of active job seekers, it also provides employers with access to passive job seekers. Candidates can be matched with jobs, and recommended jobs can be promoted through emails, social media channels, digital newsletters, and other channels. While it’s clear they’ll get candidates looking for jobs, their opening also gets in front of members of your association who might be even better fits.
3. Simplify the Process
When employers go to your association’s job board to post open positions, everyone wins. Because your association’s job board provides them with a pool of niche candidates, both active and passive, employers can save valuable time and resources by not having to engage with mass job sites.
Your members have a much better chance of finding their perfect match when searching for the right fit within their industry. Your association generates non-dues revenue as employers pay a premium to have their jobs in front of a highly qualified pool of candidates.
Your career center is just one piece of the non-dues revenue pie, unlock The Complete Recipe to Non-Dues Revenue Success today.
