When employers need to fill jobs that require specific skills and industry knowledge, they need to promote their jobs to members of professional and trade associations. Employers will pay to get their jobs in front of a highly qualified pool of candidates. That’s where your job board comes in.
Your job board can provide a stream of qualified candidates for your industry by allowing employers to market their job openings to your members. The key is to give employers the tools they need to tap into your pool of highly qualified members and to make sure the employers know about your job board in the first place.
Your job board technology
First and foremost, you need the right job board technology in place to help employers post their job openings, maximize exposure of their jobs, and allow them to screen and manage candidates. For example, here are three ways YM Careers by Community Brands helps you boost revenue by helping employers reach talent in your industry:
Job postings and distribution – Employers can pay a fee to easily post job opportunities and distribute them to the right audience based on skills, certifications, geography, and more.
High ROI employer products – Hiring managers can take advantage of additional paid options, such as job emails and promotions on your association’s social media feeds, that maximize exposure of their job postings and improve their return on investment.
Candidate screening and management – Employers have the functionality to attract, screen, and manage applicants.
Your job board sales and marketing strategy
Of course, for your job board to drive revenue, employers must know about it. So, once you have the right technology in place, it’s time to get employers on board.
But, how do you market your job board and drive sales if you don’t have dedicated staff to identify and connect with employers or work with recruitment ad agencies? An ideal approach is to work with a third-party team that has experience in your industry.
For example, YM Careers offers job posting sales services that can help you showcase your job board to employers who need it, ultimately driving more revenue for your association. In fact, associations see an average increase of 35 percent of additional revenue by working with the YM Careers job posting sales team.
The services include:
- Outreach – The job posting sales team reaches out to employers who have relevant open jobs that are not yet on your career center.
- Messaging – The team explains why employers should use your job board to access the high quality, hard-to-find talent in your member base.
- Sales – Dedicated career center sales representatives, an ad agency team, a lead generation team, and a sales leadership team work together with employers to choose the right recruitment product and channels to attract high quality candidates and optimize each employer’s budget.
Drive more revenue from your online career center
Your industry-focused member base gives you a competitive advantage over most other job sites. But using that advantage requires robust online career center technology and the ability to attract employers to your job board.