Want to be a superhero to your board of directors?
Introduce a new partnership with little to no upfront costs and huge rewards: an association job board. If your board of directors doesn’t realize this already, a career center is a sure-fire way to generate more non-dues revenue, provide career advancement to members, acquire new members, and engage and retain current members. Your association could be the go-to career growth resource in your industry – and you could be the hero that saves the day to your board.
Choosing a job board
It can feel overwhelming to try to sort through all the job board providers available in the marketplace. Your job board should be a source of engagement and help for your members and should allow you to support members at various career stages. You’ll have the best chance at convincing your board of directors to adopt new job board technology if you can say without a doubt that the career center will make your association the go-to destination for all career development opportunities for job seekers and members.
Choose a job board that offers the following capabilities:
- Personalized search: Increase engagement and job views by recommending opportunities to job seekers based on their prior searches.
- Job alerts and matching: Automatically send jobs to interested, relevant job seekers via email when they are posted.
- Anonymous resume bank: Allow job seekers to upload their resume for employers to proactively approach qualified candidates for their open positions while protecting the job seeker’s identity.
- SEO and job distribution: Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising.
- Mobile responsiveness: Allow your members to quickly apply to jobs from their mobile devices.
- Offer career resources: Provide your members with opportunities to earn new certifications and credentials, or learn a new skill.
Get the complete guide for finding your perfect job board provider - Career Center Software: The 5 W’s
Convincing your board of directors
Knowing what’s important to your directors, how do you communicate the rewards available when you introduce a job board to your members? Simple – start big. Let your board of directors know that partnering with a job board provider will add a desired member benefit with minimal investment from your association’s time or budget.
The most valuable commodity for a professional organization is its members. Members will reap the benefits of a professional resource to meet their desire for employment opportunities and career advice. The job opportunities listed on the platform will be cultivated and updated through the efforts of the job board provider.
Your job board provider’s staff will become an extension of your team. They will provide support for members and clients interested in using the product for job search and posting needs. Your association staff will have access to reporting and regular updates about new features as they become available for your users. Additionally, you will have access to marketing resources to best communicate the valuable benefits available on the job board to your members.
The YM Careers customer marketing and client success team members are always ready to brainstorm, problem-solve, and get creative with us when it comes to creating a member experience that resonates with our community.” – Daniela Bernal, Society for Advancement of Chicanos/Hispanics & American Science (SACNAS)
Board of directors pitch checklist
☐ Highlight the potential for your online career center.
A robust career center offers a huge member benefit by connecting members with their next great new hire or career opportunity. Your organization can use this appealing member benefit to attract new members and improve member retention. A well-executed career center also drives non-dues revenue through paid job ads, sponsorships, and other fee-based products. Help your board understand the goals for your career center. For example:
- Our revenue goal for our career center is X
- We aim to drive X new members through our career center
- We aim to increase member retention by X% through our career center
☐ Detail the top functionality you need to reach your goals.
Help your board understand the functionality you need for career center success. Discuss functional requirements in terms of how they will help you reach your goals. If you already have a job board in place, be sure to point out any inefficiencies in your current software solution.
Here are some key capabilities to focus on:
- Email job matching: We need to be able to work efficiently and effectively by automatically sending jobs to interested, relevant job seekers via email when they are posted.
- Personalized search and recommendations: Job seekers expect the same kind of personalized experience they have with for-profit leaders like Amazon and Netflix. We need to be able to increase engagement and job views by recommending opportunities to job seekers based on their prior searches.
- High ROI employer products: Employers use leading job sites like Indeed, Glass Door, and LinkedIn. We need to be able to offer hiring managers a competitive experience with sophisticated options that maximize exposure of their job postings to improve their return on investment.
- Advanced data, reporting, and analytics: To continue to improve and grow our career center, we need deep knowledge of job board sales, performance, and user behavior to grow membership and revenue. We need easy-to-use yet information-rich reporting and analytics.
- Candidate screening and management: We need to provide employers with modern functionality to attract, screen, and manage applicants – including an anonymous résumé bank that safeguards job seekers’ identities.
- SEO and job distribution: We need to drive traffic through search engines, social media, and other digital channels. We need to be able to optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising.
- Mobile support: Our career center needs to provide the modern experience job seekers expect. Members and prospective members need to be able to quickly apply to jobs from their mobile devices.
- Marketing and sales: Expand our reach by working with a software vendor that offers recruitment sales and marketing services. We need a full-service team that actively markets to and searches for employers who are hiring and drives them to our job board. This helps us increase revenue and traffic as our career center becomes the hub of talent and opportunity for our industry.
☐ Explain some of the techniques you can employ.
Help your board understand some of the specific ways you plan to drive revenue and promote your robust career center once it is in place. For example:
- Introduce a job alert email to your members. Employers are often willing to pay extra for this distribution of their job to additional potential candidates.
- Offer employers the opportunity to promote their jobs on your home page, Twitter feed, and Facebook page. Employers have no better way to promote their jobs to such a targeted group of qualified potential employees, and they will pay for that access.
- Place a jobs feed or widget on the home page of your site. This will pull in more job seeker traffic to the career center than a link alone. It will also give employers access to passive job seekers.
Whether you’re looking to implement an online job board for the first time or you’re ready to take your online job board to the next level, it’s time for new career center software. Using the tools above, you can convince your board of directors that YM Careers is the job board software provider for your association – and become their superhero.