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2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

Leverage career advancement at your association to offer the best member experience.

Is your association ready to become the go-to career resource center in your industry?

Research Study

Fill out the form to download full report

After more than two years of ups, downs, twists and turns, the focus on technology and MX has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?

We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report

Insight 1

Member priorities are shifting to career advancement

Understanding the shift in member priorities positions your association as the destination resource center within your industry.


Members report increased interest in benefits like career advancement, job opportunities, certifications and professional development


Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations

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Leverage your career center to capitalize on your members’ shifting priorities and position your association as the go-to provider within your industry.

Insight 2

Associations underestimate the importance of job opportunities

Members want tangible benefits, those specifically impacting their personal careers—association Professionals are slow to respond.


Benefits including certifications, job opportunities, and career advancement assistance are now vital for mid-careerists and early careerists


Association Professionals underestimate the value of job opportunities and help with career advancement

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Don’t let your association get stuck in the past. Respond to your members’ needs and offer a robust career center with job opportunities and professional development.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.

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