Even in today’s tech-driven world, the idea of “automation” might seem intimidating. You might think, “Is software going to take over my job?”
But the thing is that if you want to deliver a great member experience (and what association doesn’t?), there’s always more to do. By automating routine manual tasks, you can save association staff time and effort that can be directed to higher value work.
Here are three ways you can make your association’s job easier using technology automation:
1. Send members automated emails that feature relevant job postings from your job board. For example, YMCareers offers Job Flash emails that allow you to offer an additional paid option to maximize exposure of employers’ job postings on your job board while driving more revenue for your association.
2. Use personalization to get the right job in front of the right member at the right time. For example, use data from members’ profiles in your association management software (AMS) system, interactions with learning programs in your learning management system (LMS), and job searches in your online career center to automatically present your members with job recommendations on your job board and in personalized job alert emails. Using the same data, you can also recommend courses that members could take to make them more qualified for a specific job they are viewing on your job board.
3. Automate data workflow to aid member marketing efforts. For example, by integrating your AMS with your online career center, information about non-members who visit your job board and sign up as job seekers via job alerts or account registration can be automatically delivered to your AMS as a list of new member prospects for you to use in new member acquisition campaigns.
Take the next step.
These are just a few of the many ways that automation can help your association. With the right technology, your organization can work more efficiently and deliver a better member experience.
YM Careers can help. It offers job board software and career center solutions that can help you provide great member value and drive revenue. It’s part of the integrated software suite for associations by Community Brands that also includes solutions for membership management, learning management, and event management: Explore YM Careers