2021 Association Trends Study
Building the
Next Normal
Get the secrets to creating loyal members,
now and into the future.
The one study you’ll want to read in 2021!
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the
Next Normal
Get the secrets to creating loyal members, now and into the future.
How associations can help build the next normal
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
What shifts have emerged in value according to members
Which behaviors formed during the pandemic will stick
And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
Fill out the form to download full report →
Download the full report
Insight 1
Lapsed members
Every year, your association loses members. But why do they leave? What makes them different from members who stick around?
16
Job opportunities are ranked 16 spots higher for lapsed members
11
Help with career advancement is ranked 11 spots higher for lapsed members
Takeaway
Give members more of the value and resources they seek from their association such as learning opportunities, networking, career advancement resources, mentorship programs, and career fairs.
Insight 2
Perception gap on career opportunities
Do your association pros value career advancement benefits as much as your members do? Recent industry research suggests you might not.
19%
Only 19% of association Pros believe that job searches are important to members
47%
47% of early careerists rank help with career advancement as a valued benefit
Takeaway
Your association’s career center should offer a wealth of career advancement opportunities for members, which is especially helpful when the economy is in flux. Design your career center to become a true professional destination your members will rely on.
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The Big Reveal: 2021 Association Trends Report
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