Your association’s career center has tremendous potential for driving non-dues revenue.
But, for your career center to reach its full potential, employers and job seekers need to know about it. Your career center needs the backing of a sales team to get employers on board and a marketing team to get the word out about your career center and increase traffic.
Of course, not every association has extra staff around to fulfill these roles. An ideal approach is to work with a third-party team that has experience in your industry. That’s why Community Brands backs its industry leading YM Careers career center technology solution with sales and marketing teams that drive revenue for your career center.
Job posting sales
YM Careers offers job posting sales services that can help you showcase your job board to employers who need it, which ultimately drives more revenue for your association. In fact, associations see an average increase of 35 percent in additional revenue by working with the YM Careers job posting sales team.
The services include:
Outreach – Using their expertise in the recruitment industry, the team members reach out to employers who have relevant open jobs that are not yet on your career center.
Messaging – The team explains why employers should use your job board to access the high quality, hard-to-find talent in your member base. The team also creates leave-behind material for employers that include branded sales enablement tools, such as media kits, rate cards, and videos to help close the deal.
Sales – Dedicated career center sales representatives, an ad agency team, a lead generation team, and a sales leadership team work together with employers to choose the right recruitment product and channels to attract high quality candidates and optimize their budget.
Job board marketing
YM Careers also offers job board marketing services. The job board marketing team uses a combination of traditional marketing methods (print collateral and display ads) and digital media (email, website, and social media) as part of a comprehensive marketing strategy, specific to each association.
The power of sales and marketing together
Naturally, the YM Careers sales and marketing teams have their own specializations. However, they work even better together to drive revenue for associations.
The teams focus on four key areas:
Building brand awareness – They offer best practices templates, tool kits, ebooks, and more as a jumping off point for associations to build brand awareness for their career centers. They also offer design services to create ads for employers as well as event flyers, web banner ads, and more.
Increasing traffic – Getting job seekers to the job board is key to a career center’s success. Working together, the teams build a strategy for each association client to drive people to the association’s career center. The strategies include multiple marketing channels, such as email, paid media, digital content, print marketing, and social media.
Driving engagement – The teams use engaging tools, such as prospecting videos, a streamlined job-seeker experience, and real-time appointment scheduling, to get people more engaged with the career center and enjoy a better overall experience.
Generating revenue – In all activities, the teams always keep in mind the goal of generating revenue. They establish clear revenue goals with each customer as well as a strategy to attain those goals.
Take the next step
Having the right technology for your association’s career center is a great start. To go a step further, you can truly turn your career center into a revenue powerhouse with the right sales and marketing engine behind it.
Learn more about how YM Careers can help you drive non-dues revenue from your career center.
Explore YM Careers by Community Brands