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3 Steps to Become the Only Career Resource Your Members Will Ever Need

Providing career advancement opportunities is a big win for professional membership associations. In fact, research from Community Brands shows that:  

  • Job opportunities are tied for the number one reason people join a membership organization. 
  • Career advancement benefits are “very important” to members across all stages in their careers, and especially to those early in their careers. 

In this blog, we’ll look at three steps to create an online career center that will make your association the ultimate career development destination for your industry or profession – driving value for your members, your industry, and your association. 

1. Deliver career insights 

Your members need to be able to dig deeper to understand more about their chosen paths within your specific industry. By giving them access to data about their potential careers, your career center can help them gain the insights they need to move forward or change direction.  

Here is some key career information to provide in your career center: 

  • Career descriptions 
  • Statistics of typical education levels of people in each role 
  • Occupational outlooks 
  • Activities performed by people in each role 
  • “Day in the life” videos 
  • Salary benchmarks 
  • Unemployment data 
  • Comparison of employment statistics using local, state, and nationwide averages 
  • Related occupations 

Providing this type of information helps your members understand: 

  • Where they are in their careers compared with projected growth  
  • What opportunities exist around a particular career path 
  • What related occupations could be next steps in their career paths 
  • Considerations related to a potential career or location move 

2. Provide career resources and advice 

You can do even more to help members with their careers than connecting them with job opportunities. You can also give them the support they need to land the jobs they’re seeking by incorporating the following offerings with your job board to turn it into an online career center: 

  • Job seeker articles, tips, and recommendations – Offer articles and other content including résumé writing tips, interview techniques, job search ideas, and tips on networking.  
  • Résumé review – Offer free résumé critique. 
  • Career coaches – Connect members with certified career coaches to help with things like job search strategies, interview tips, and résumé writing.  
  • Networking – Integrate social media with your career center site to allow job seekers who view a job in your job board to see any LinkedIn connection they have who works at the company. This is a useful technology integration that can help them open doors to new opportunities. 
  • Professional education – Connect your career center with your learning management software (LMS) to automatically promote your association’s online learning courses and credentials. For example, recommend relevant learning courses that will make your members more qualified for the jobs they seek. 

Career Planning Portal from YM Careers integrates with YM Careers job board software to deliver these career resources, and more, to help you support your members throughout their career journeys. 

3. Offer a career pathing tool 

What could take your online career center even further? Give your members a way to create a clear roadmap to reach their professional goals. Provide them with an online tool to visually map out and achieve their career aspirations.  

Here is some key career information to provide in your career center: 

  • Confidence – They can plan the next step in their careers with the assurance that it will help them reach their ultimate career goals. 
  • Self-assessment – Using a description of each role in their career paths as well as a list of key skills needed to be successful in each role, members can evaluate their skills along the way, determining what professional education and experience they need to move forward. 
  • A tailored action plan – Members can design their own, personalized career action plans, including learning, training, and experience required to reach their career goals. for the jobs they seek. 

Career Planning Portal from YM Careers includes a career pathing tool, Career Journey™, that helps you give your members the ability to map out their careers based on their goals. Members choose a desired job title, and then they are presented with a career path – including job descriptions and relevant skills required for the next job in their career journeys.  

By integrating Career Journey with a job board powered by YM Careers, you can also allow members to see actual, open job opportunities along their desired career paths. By integrating it with Crowd Wisdom LMS by Community Brands, you can also allow learners to self-assess their skills and receive recommended learning content to become more qualified for the jobs they seek.

Offer your members the insights they need to develop their careers and be the ultimate career planning destination.

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