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What is Single Sign-On (SSO) and Why Is It Important?

Single Sign-On (SSO) is an authentication integration that allows your organization’s users to log in with a single set of credentials to several related, but independent, software systems. And your association should be using it to improve your member experience. 

Now that more businesses are moving their enterprise systems to the cloud, customers and users increasingly expect seamless access to your platforms from anywhere, on any device. 

To mitigate the security challenges of handling thousands of accounts and related user data, organizations use single sign-on as a strategy to improve IT security, simplify user access, and cut IT costs.  

Reduce Password Fatigue

Your users only remember one username and password to access all the perks associated with their membership on your main website as well as other benefits you provide through third party vendors, such as your job board software 

Streamline User Experience

The seamless integration of your software platforms is extremely useful for associations and member-based organizations. With the right job board partner, users will have a seamless experience when moving between platforms.  

Website designs and branding will make your career center look like a continuation of your association website. Thus, allowing your members acting as job seekers to easily apply for jobs, create Job Alerts, and upload their resumes.  

A premium job board platform (like YM Careers, hint, hint…) will also provide access to a responsive and courteous support staff to leave your users feeling confident and satisfied with their choice for leading industry talent and career advancement opportunities.  

Gain Data Insight

Users accessing their job seeker profile on your job board will be redirected to your Association Management System (AMS) member login page to complete sign-in. They will then be sent back to the job board where their profile data will be retrieved through web services and stored in the database. 

This process gives you data insight in two significant ways. First, you can pull a list of non-member job seekers for marketing and prospecting purposes – increasing sources of dues revenue.  

Second, you can pull lists of members based on job board activity such as whether they have a resume uploaded or job alerts in place. This provides you with the opportunity to keep up with where your members are in their job seeker journeys and gives you insight into what kind of content you could offer that would keep them engaged with your site. 

Pro Tips

  1. Having a dual log in allows members to use their SSO credentials while also allowing non-members to create a job seeker account. It’s a wonderful way to capture new member-leads. After experiencing the benefits of your niche career center, job seekers will naturally navigate to other options your organization offers to industry professionals.  
  2. Implement member/ non-member pricing to illustrate the benefits of becoming a corporate member of your organization without alienating employers that value your job board as a recruitment resource. 
  3. Think about extra benefits you would want to provide for your job board users. SSO allows for you to offer special perks to your members such as discounted pricing on job postings, higher ranking of their resumes in the resume bank, etc. 
  4. Implementation times can vary between systems, and you should check with your development teams for timeline estimates. 

Want to learn more about YM Careers job board software? Check out our whitepapers, recorded webinars and infographics on our Resources page. Or signup for our monthly 30-minute sneak peek webinar!

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