The Association's Guide to Retaining and Diversifying Revenue in Challenging Times

Times are tough for most associations. Many are tapping into their reserves to offset revenue losses in 2020. The good news is that your members still have many of the same needs they’ve always looked to your association to meet. The key is to change the way you support your members, and thereby boost your non-dues revenue streams in new ways.

In this guide, you’ll learn about four ways to change your member offerings to drive revenue in today’s environment:

• Pivot your in-person events to virtual events
• Implement new sponsorship opportunities
• Expand your continuing education programs
• Be THE career center destination for your industry

With the right combination of strategy and technology, you can drive more non-dues revenue while continuing to deliver great member value.