Creating a job board supports businesses and individuals in your community in a unique way. A job board enables employers to find essential talent for their operational growth, which they may not otherwise find. Job boards also let job seekers see all their options for employment and limit these choices however they need to get an accurate picture. Both job seekers and employers can find the perfect fit for their lifestyle or business when using a job board.
How to Create a Job Board Website
Knowing how to create a job board site requires some understanding of web design and website building, but by following these steps, you can build a job board fairly easily:
1. Register a Domain
Any website you create requires a name and domain. When choosing a name, make sure you select something that’s short and available on various social media platforms so you can build a cohesive marketing campaign. Try to develop a name that makes your site’s purpose as clear as possible. When choosing a domain, go with “.com” if possible to enhance your credibility in users’ eyes.
Once you’ve chosen a name and made sure the domain is available, register your domain through Google.
2. Choose Hosting for Your Site
Web hosting provides a secure place for your online content to be stored. With all the options available to you, you have more than enough variety when choosing a host. A quality web host should provide your domain with excellent performance no matter your chosen hosting plan, numerous plans at a range of prices and support for any issues.
When you first start, it’s best to choose a basic web hosting plan to accommodate your finances. It will also likely have plenty of resources for you to start your job board.
3. Select a Platform
You will need a tool to build your website with, and for a job board, it’s best to use a full content management system (CMS). Using a CMS will make marketing your job board easier for you and provide a more cohesive experience for your users.
4. Add a Job Board Plug-In
If you use a CMS such as WordPress, you can set up a job board plug-in that will streamline your website design process while making your platform functional. The plug-in will allow you to publish listings and view ones already posted.
How to Get Job Postings
You can only post listings on your new site if you have some to begin with. You can do several things to make your job board a place that businesses in your community will want to submit their listings to, including:
- Set goals: What are you hoping for your job board to achieve other than connecting businesses with the community? Are you seeking to increase your site traffic, attract sponsors or draw in potential employees? You should also set specific metrics so you can more accurately monitor your progress.
- Determine your focus: Determine if your job board should be general or focused on a specific niche. If you are going to narrow your focus, research that industry until you are an expert on it if you are not already. Doing so will allow you to highlight the most relevant jobs.
Reaching out to Employers
The best way to obtain the job postings you’re looking for is to reach out to employers in your area that fit into your niche if you have one. Leverage existing contacts to your advantage while also reaching out to new ones and getting them involved.
If you hit a block after reaching out to employers for a while, you can take another avenue. Job board companies like YM Careers can collect job postings directly from business websites to add to your job board.
You’ll want to avoid backfilling jobs, as this provides lower-quality postings that are not directly from company sites. Find a way to get the postings from the source instead.
Marketing Your Job Board
For your job board to thrive, you must find a way to get it in front of potential employees and employers in your community. How you go about this will depend on your community and your niche if you chose to focus on one.
You can use many tools to effectively publicize your job board, including:
- Press releases
- Email lists
- Blog posts
- Social media posts
- Online advertising campaigns
It’s important to market to new site visitors as well as those who have already visited. You should re-engage those visitors so they come back when you update your job board with new listings.
Posting success stories that come through your job board is a great way to keep users engaged. You can also post content about new companies in your area and any opportunities they may be offering.
Cost-Effective Job Board Practices
While creating a job board that’s free for users would be ideal, it’s not practical in the long run. You need to make money to sustain your job board and grow it into a tool that can help more people.
Implementing job board software like the platform YM Careers offers is a cost-effective solution that will ultimately streamline your operations and generate revenue. Companies will understand that they will see a return on their investment when they can hire a qualified candidate who was attracted to your job board. Easily and conveniently hiring new talent will generate revenue for businesses.
Keeping Your Job Board Up to Date
Screen your job board frequently to look for job listings that are too old to still be posted, need updated or have already been filled. Use user activity data from your site to determine when your visitors are most active, and ensure the board is updated at that time.
Alongside your job board, make sure your social media is constantly updating, as that is where much of your traffic will come from. Whatever you post on your social media accounts should also be updated on your site.
Create and Cultivate Your Job Board With YM Careers
YM Careers can help you craft your job board to be a bright spot in your community. Our team specializes in various aspects of the job board relationship so that no matter what your question is, we can help. We have connected more than 100 million job seekers with just as many jobs and can help make your job board an outlet for that same kind of success. Request a demo today or contact us with any questions.