With so many job board providers in the marketplace, associations can find it difficult to choose their ideal provider – one who understands their needs, members, and industry. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue. A career center should never be considered finished, but instead, like any good web-based service, it should always evolve and get better. That means your career center should constantly be setting your association up for success in the future. And keep in mind, one of the top reasons Millennials join associations is to get help advancing their careers!
While there are many benefits to having a career center, here are five we think are key and make having one worthwhile:
1. Generate Non-Dues Revenue
Create more opportunities to bring in revenue from your career center.
- Employers pay a premium to get their jobs in front of your members.
- Increase ROI by getting jobs in front of passive job seekers.
- Offer additional sponsorship opportunities like banner ads, career fairs, and recruitment guides.
- With great candidates and a large share of the jobs in your market, your job board maximizes your revenue.
2. Provide Career Advancement
Connect members with top jobs and employers within your industry.
- Provide members with access to niche jobs in your industry.
- Members will look to you as the reputable place to job hunt.
- Offer career resources for members on top of open opportunities.
- Show members a clear path to reach their professional goals.
3. Acquire New Members
Collect new potential member leads via your career center.
- Include membership sign-up content on your career center to stay top-of-mind.
- Non-member information can be captured automatically by your AMS (Association Management System) when they visit your site and sign up as a job seeker.
- Generate a report of non-member job seekers to use in marketing efforts to drive new members.
- Become the go-to resource for talent and jobs in your industry.
4. Acquire New Learners
Career opportunities and continuing education go hand-in-hand.
- Present learning opportunities on your job board home page.
- Dynamically show courses related to a user’s job search to drive course registrations.
- Offer relevant courses based on a job seeker’s uploaded resume content.
- Leverage your association’s LMS (Learning Management System) in tandem with your career center.
5. Engage & Retain Members
Your career center should be a source of engagement and resources for your members, and should allow your association to support members at various career stages.
- Provide a member benefit no other organization can give through your career center.
- Engage members by providing job opportunities via email, social and website promotion.
- Be a source for internship, mentoring, and networking opportunities.
- Give members and professionals the web’s best career and job search experience.