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How to Boost Member Retention, Acquisition, & Non-dues Revenue

Your association’s technology could boost member retention and acquisition by providing the career development resources your members desire, while increasing revenue by converting career center visitors into dues-paying members.

How? With the seamless integration between a YM Careers by Community Brands job board and a Community Brands association management system (AMS).

  • YM Careers powers the largest association job board network in the world, trusted by 3x more organizations than any other provider.
  • Aptify is the best AMS for large associations and unions, providing a membership management solution built on a scalable, flexible platform.
  • NetForum is the best AMS for mid-to-large associations, providing a configurable membership management solution with credentialing and fundraising capabilities.
  • Nimble AMS is built 100% on the Salesforce CRM, for mid-to-large associations.

Here’s how to unleash the full potential of your association’s technology, boosting member retention, acquisition, and non-dues revenue.

Benefits of YM Careers

AAFP career center

  • Be the career growth destination in your industry by offering the best industry-specific career resources not found on other job boards such as career coaches, resume reviews, placement services and more.
  • Increase member engagement and drive non-dues revenue with career resources beyond a standard job board.
  • Drive massive traffic to your website, convert visitors to members, and connect members with their next great career opportunity.

Benefits of Aptify for large associations and unions


  • Manage your membership with unlimited membership types and dues structures, individual and organizational member management, renewal management, and more.
  • Use robust customer relationship management (CRM) functionality to clearly view and manage system-wide information in one single and easy-to-navigate location.
  • Gain deeper insights by automatically scoring member engagement based on key metrics, and scheduling automations and actions based on those scores.

Benefits of NetForum for mid-to-large associations


  • Create and deliver value to members while building lifelong relationships with a unified view of members and their engagement.
  • Strengthen donor relationships and generate more funds with robust features that handle every aspect of fundraising.
  • Diversify your revenue stream by easily managing credentialing, certifications, dues, event registrations, donations and store items.
  • Easily compile and analyze financial data to know exactly where your organization stands at any given moment.

Benefits of Nimble, an AMS built on Salesforce

Nimble AMS

  • Connect your data, processes, and teams with intelligent, continuously upgraded solutions that keep you connected to your mission and your members.
  • Drive year-long engagement with a digital home for connections and collaboration through Nimble Communities, offered natively in the Nimble AMS.
  • Build and track lifelong member relationships with a 360-degree view of everything from simple to complex membership structures.
  • Simplify and streamline low value day-to-day operations with automated workflows that can be rapidly created without infrastructure, software, or code.
  • Identify opportunities and solve issues before they surface using powerful predictive analytics and personalized dashboards that help visualize key business metrics and spot trends.

By combining all those AMS and career center benefits into one integrated software solution for your members, you can:

  • Get to know your members – Learn more about your members by understanding how they interact with your association and career center to create personalized content and marketing campaigns.
  • Increase your association’s membership – Launch new member acquisition campaigns automatically when your non-member career center visitors are automatically delivered your Community Brands AMS.
  • Accelerate your association’s growth – By connecting a Community Brands AMS and YM Careers, you will power association growth through member retention and acquisition campaigns.
  • Expand your career advancement services – Offer valuable member benefits by offering additional career resources not found on other job boards such as career coaches, resume reviews, placement services and more.
  • Ensure up-to-date user data with SSO – Shared user log-in credentials allow users to seamlessly navigate your site and career resources to find the content they seek.
  • Promote membership more along the member journey – Recommend membership through intelligently placed call-to-actions encouraging job board site visitors to join the association that link directly back to the association member benefits page.

Your association’s technology does a good job of serving your members. Take it from good to great by connecting NetForum, Aptify or Nimble AMS and YM Careers, growing your membership and enhancing member value.

Through this integration, your association could generate additional non-dues revenue when you convert job seekers to members through targeted marketing campaigns. Plus, drive more meaningful engagement with member-desired benefits without additional administrative work.

Need to get started with a YM Careers job board?

Request a personalized demo today.

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