If you aren’t tapping into the full potential of your career center, your association is missing out. Now’s the time to take action. Here’s why.
Your association’s career center can be a great source of non-dues revenue, a valuable member benefit, and a critical component to a great overall member experience. And if you aren’t tapping into the full potential of your career center, your organization is missing out.
Not convinced? Read on for three good reasons to take your association’s career center to the next level today.
1. Your career center can be a great source of revenue.
Today’s low unemployment rate means employers need help staffing up a workforce. In fact, Gartner’s Emerging Risks Survey shows that talent shortage is now the top emerging risk facing organizations. Providing access to talent is a valuable way to serve the needs of your industry while driving revenue for your organization. Employers will pay to access a targeted group of qualified employees.
Here are a few examples of ways you can drive non-dues revenue from your career center:
- Charge employers a fee to post their jobs on your online career center.
- Introduce a job email to your members. Employers are often willing to pay extra for this distribution of their jobs to additional potential candidates.
- Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.
- Offer employers the option to promote their jobs on your home page, your Twitter feed, and Facebook page.
- Work with a job board software vendor that offers recruitment sales and marketing services, actively searching for employers who are hiring and driving them to your website. This helps you increase revenue as your career center becomes the hub of talent and opportunity for your industry.
In addition to non-dues revenue, your career center can help drive new membership revenue. For example, if you allow non-member job seekers to access a portion of your career center, you can generate a report of non-member job seekers from your career center to use in member recruitment efforts
2. Your members expect a robust career center.
When it comes to benefits from their professional membership associations, members want help finding jobs. According to the 2018 Member Learning and Career Development Report, 66 percent of members look to their professional associations to help them find new job opportunities.
You may already have a job board on your website to meet this member expectation. But keep in mind that active job seekers typically search for opportunities on multiple websites. The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn.
Your industry-focused member base gives you a competitive advantage over those sites. But using that advantage requires a robust online career center that provides a great source of engagement and help for job-seeking members as well as employer members.
Your career center should offer the following capabilities to meet member expectations and stay competitive with other job sites:
For job seekers:
- Email job matching to automatically send relevant jobs to job seekers
- Personalized search and recommendations based on job seekers’ prior searches
- Mobile capabilities to allow job seekers to quickly apply for jobs from their mobile devices
- High ROI products that maximize exposure of job postings
- Candidate screening and management
- Optimized job distribution through search engine optimization , social media, email, mobile channels, and more
For you: Advanced data, reporting, and analytics that give you deep knowledge of job board sales, performance, and user behaviors so you can grow revenue and membership
3. A great lifetime member experience requires a great career center.
Your members’ needs and expectations evolve as they move through their careers and their membership with your organization. Supporting your members’ career journey is critically important to creating a great overall member experience.
To support your members’ needs throughout their careers, your career center should be an ongoing source of engagement and help for your members. A key to supporting the member journey is making sure you have the right career center technology in place to enhance the value your organization provides its members through each phase of their career – from student and early career to retirement.
Take the next step.
With the right technology, you can realize the full potential of your career center. YM Careers by Community Brands offers leading solutions in association job boards, career resources, and career events. It helps you drive revenue, boost member engagement, and gain insights on prospective members.
So now that you know it’s time for new software to take your career center to the next level, the next step is to convince your board.
Learn how to get board approval for new career center technology:
Gaining Board Approval for a New Online Career Center Solution: A checklist for association professionals