At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center.
The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. Not only that, but career centers generate you revenue from industry employers who pay to post jobs to access your highly valued members.
But today there are more opportunities to bring in revenue off your career center as well. You need a competitive advantage over other sites like Google, Glass Door, ZipRecruiter, and LinkedIn to maximize your revenue from employers who use your association to access talent.
So, where do you begin?
First, with dedicated job board marketing that focuses on driving engagement, traffic, brand awareness, and revenue through marketing and lead generation efforts. Ensure your job board is successful by providing strategic and effective marketing strategies to drive job seekers and employers’ paid jobs to your job board. Your marketing should strive to answer the questions:
- What exactly are we trying to achieve?
- What is the impact?
You also want to have a strategy in place to prospect and acquire brand new employers with marketing campaigns to provide broader coverage, create leads for sales as well as drive e-commerce sales.
Next step, look for a job board provider with a Sales team that will offer you the ability to:
Save Money: Associations typically cannot financially support having a dedicated sales staff solely for their job board
Save Time: Many employers need packages to be built based on their needs which requires manual work
Expand Market Reach: Niche career centers typically have very low market share – between 0-10% of the newly open industry jobs – so a dedicated team is necessary to prospect and bring in the other 90%
Reach Employers: Associations don’t typically have a way to identify and contact employers that need their members to fill roles
Leverage Agencies: Build relationships with large recruitment agencies
Surprise! YM Careers by Community Brands has both: an aligned powerhouse of job board marketing and recruitment advertising sales.
Our Customer Marketing team ensures your job board has maximum exposure and generates demand for your career center for both job seeker and employer audiences through email, advertising, and digital campaigns to drive traffic and increase job postings on your site.
Our Recruitment Advertising Sales team is the largest niche job board sales team that works with employers to understand their recruiting needs and identify the best opportunities to help them achieve their hiring objectives.
Together, these teams strategically work to achieve career center success for you. By selling the value of your association, rolling out a product suite that solves employer challenges, and capturing as much revenue as possible, our teams are able to help you accomplish your goals, generate non-dues revenue, and increase engagement and traffic to your site.
Learn more about how the YM Careers Sales and Marketing teams help your association. Request more info.