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New Research for Associations: Member Value Driven by Offering Career Advancement Opportunities

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry.

The bottom line: Your members want their associations to help them develop professionally.

Seeking support in career growth and advancement will only continue to increase in importance—especially with a growing Millennial workforce. Professional organizations can connect members to career growth through a variety of services and offerings. You can categorize these in two ways to help achieve this:

  • Connect learning to job skills development and advancement
  • Connect members to relevant, new job opportunities

Learn more through the full study and the infographic shown below. To find out how YM Careers can help you achieve this, contact us at

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