Disruptive recruitment patterns continue to emerge in the aftermath of the pandemic. However, the challenges of social distancing have had some positive impacts for online recruitment for 2021 and certainly changed the way we work in the future.
Just think, two years ago, 78% of employers used job boards for their online recruitment needs. In 2020, as companies shifted talent acquisition and onboarding to a completely digital format, even more employers turned to the tools and features available on your job board for finding niche talent.
1. Diversity, equity and inclusion are at forefront
As refined AI gains a stronger presence in recruitment, employers are turning to Resume Banks and matching software for building and maintaining talent pools. Your career center provides access to quality resumes and relevant filters allowing employers to build a talent pipeline for a proactive sourcing strategy.
The anonymity of the Resume Bank enables employers to search for qualified candidates while eliminating unconscious bias. Recruiters must message candidates, through the job board, before they can gain access to the candidates contact information and name.
2. Organizations are facing skills shortages
There is a growing focus on hiring for soft skills across industries. Mitigating the rising need, recruiters are looking past job titles to find essential skill sets. Ensure your members and registered job seekers keep their resumes up to date. And encourage frequent visits to their Job Seeker accounts to check for employment connections that might be waiting.
Employers are encouraged to include salary information in the job description in 2021 as well. Though this is not a new initiative, it is gaining more support as part of the movement to combat income inequality.
3. The importance of employer branding
Employer branding strategies are crucial for attracting and retaining employees. Aside from career growth, job seekers are interested in working for companies they can be proud of. In fact, 75% of job seekers research employer brand and reputation before applying for a position.
Help your members learn more about the employers posting on your career center. Provide banner advertisement options as an additional revenue stream for your organization and a way for companies to grow brand awareness with your members and subscribers.
You can advocate your job board’s Company Directory to employers working to convey a positive image for potential employees, as well. The Company Directory is a complimentary profile available on your job board for logos, benefits, and useful company insights job seekers want to see.
TIP: Read more about expected recruitment trends in “2021 Recruiting Trends Shaped by the Pandemic”, written by Roy Maurer from the Society of Human Resource Management (SHRM).
These are just a few recruitment trends you can expect to see over the coming months. The sponsors and employers using your job board to connect with hard-to-find talent will be happy to know your organization is prepared for those challenges with available recruitment resources.
Learn more about virtual engagement, automation, and artificial intelligence trends to meet today’s member needs, engage new audiences, and uncover new revenue opportunities.