Grow Your Members’ Careers and Drive Revenue through Virtual Events

The shift toward sustained virtual and hybrid (in-person and online) engagement presents a great opportunity for your association’s career advancement program. But how can you take advantage of this trend?

Industry research from Community Brands shows that the majority of members of professional associations began engaging virtually in 2020 and are expected to continue doing so into the future. Even members who used to engage more or entirely in-person now say they will be moving toward a balance of in-person and virtual engagement. 

In this paper, you’ll discover how to: 

• Promote your career center through your association’s virtual events 

• Realize the value of career fairs for your association 

• Run virtual events beyond career fairs to help your members grow their careers 

• Incorporate sponsors in your virtual events to drive revenue