Findings from the 2023 Association Trends Study by Community Brands indicate that job opportunities and help with career advancement are among the most important benefits to members of professional associations. Plus, help with career advancement increased significantly in importance from the 2022 study.
In short, members want help with growing their careers. But the research also suggests that associations underestimate the value of career resources as a benefit to members.
Let’s make sure your association doesn’t miss out on the opportunity to provide members with the career assistance they’re seeking.