Membership retention and recruitment is a key focus of your organization. This is vital for any association professional, so they can continuously grow their membership and take the organization to the next level.
Association membership is the heart and soul of your organization. Members are the ones that help keep the heartbeat going for the association’s strategic initiatives and goals. In today’s changing landscape, member value and focus continue to change as well.
Association members need their organizations to stay alert of the changing climate and adapt to their needs. Your members will remember this, especially as it comes time to renew membership dues.
In this guide, we will explore 5 ways to prepare for membership renewal so you can maximize your retention and recruitment efforts.