Member loyalty metrics remain high, even in fluctuating conditions, proving that associations consistently provide value to their members. But there is still room for improvement: Widening gaps between evolving member values and pro benefits offer distinct opportunities, and understanding both member and organizational viewpoints provides a more complete picture of risk and potential.
We reveal insights into the powerful connection between member experience and ongoing growth in member acquisition, engagement, and retention.
What you’ll learn:
This study, with data collected from hundreds of association leaders and thousands of members, offers actionable take-aways to guide your strategies and drive more engagement and loyalty.
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