The Future of Member Communication: Planning Your Association’s Long-Term Strategy

2020 was a year full of fast and furious change. We all scrambled to adjust to a new world of virtual interactions and working from home. And without face-to-face gatherings, we doubled down on digital engagement.

But what should your long-term strategy for member communication and engagement look like? As we move into a world of hybrid events and remote office environments, what should you be planning for and thinking about to optimize the member experience and grow revenue?

Join Dawn DiLorenzo, Director of Marketing at YM Careers and Annie Moncure, Senior Community Manager at Higher Logic for a discussion on how associations can create meaningful communication and engagement with members, now and into the future. 

In this webinar, you’ll discover:

• What members want from their associations
• How to build stronger member communities with engaging content and resources that support their goals
• Tips for conducting member interviews and listening campaigns
• How to synthesize and make a data-based action plan
• Tactics for creating interactive member engagement campaigns