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Top 5 Engagement & Retention Strategies Along the Member Journey


Your organization has significant opportunities to bridge gaps in member value along the lifetime member journey.

According to the latest Community Brands Association Trends Study, multiple areas have risen in importance to Members that Pros under-value, including training, certifications, job opportunities, and help with career advancement.

Learn tactics to bridge those gaps in member value in this webinar, boosting member engagement and retention using these five strategies:

1.  Market to students and new grads

2.  Help early careerists map out their career paths

3.  Provide career fairs

4.  Give members industry and job-specific peer data

5.  Capture members’ attention at your annual meetings

YM Careers Presenters

Gina Durso, Director of Marketing, YM Careers

Gina Durso

Marketing Director


Lauren Mancini

Lauren Mancini

Marketing Manager


Lauren Farar

Lauren Farrar

Marketing Specialist


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