101 Ideas Web Series
Career Center Brand: Leveraging Digital, Traditional, and Social Media Marketing
Recent research shows that members primarily join associations for career growth opportunities. And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization. Lucky for you, we have compiled 101 ideas on how to do just that through an online career center.
In the final webinar of our 3-part series, we will show you how to build your career center’s brand through digital, traditional, and social media marketing best practices. We will explore how raising your brand awareness can help you:
- Build your organization reputation
- Acquire new and retain current members
- Increase non-dues revenue
- Drive passive job seekers to your job board
- Provide the ability to engage with your members via other channels
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