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American College of Cardiology
Case Study

American College of Cardiology Case Study

Triple Threat – Boosting Revenue, Engagement and Resume Submissions in Year One

Astounding Results

Improved engagement to career center by 47%

 Increased resume uploads by 79%

 Grew career center revenue in the first year by 17%

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Challenges

Summary

Providing a dedicated media sales support and custom marketing touchpoints to employers, ACC saw sales on their job board increase. YM Careers also provided a turnkey career fair service to engage members during ACC ‘24 with over 250 job seekers attending and 46 exhibitors, also providing a non-dues revenue stream. A Resume Sweepstakes rounded that out to drive additional awareness and engagement to cardiology careers.

Summary

Challenges

Providing career services to members that they would find valuable and engage in. ACC and YM Careers came up with a marketing strategy to ensure successful sweepstakes and career fairs.

Results

Results

With the strategic support of YM Careers, ACC increased career center engagement by 47% in less than two years (June 2022 – August 2024), resume uploads by 79% in three months (November 2023 – February 2024), while increasing career center revenue by 17% in the first year (July 2022 – June 2023).

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“ACC has partnered with YM Careers, switching from a different vendor to host our career center. Not only do they support the job board, but they create a well-rounded experience for job seekers, providing various resources to help them in their journey. The support from YM Careers has significantly boosted our revenue and expanded engagement with our in-person career fair. The exceptional service and commitment to our success has been invaluable.”

— Tatyana Kelmanson, Associate Web Manager, American College of Cardiology

YM Career Solutions
  • World-class member career development destination on cutting edge software platform
  • Dedicated sales support making thousands of touches every month to drive employer signups and revenue
  • Expert marketing support to drive member engagement through strategic rebrand with integrated logo design, custom campaign development and multi-channel marketing strategy
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About ACC

The American College of Cardiology (ACC) is the global leader in transforming cardiovascular care and improving heart health for all. As the preeminent source of professional medical education for the entire cardiovascular care team since 1949, ACC credentials cardiovascular professionals in over 140 countries who meet stringent qualifications and leads in the formation of health policy, standards and guidelines. Through its world-renowned family of JACC Journals, NCDR registries, ACC Accreditation Services, global network of Member Sections, CardioSmart patient resources and more, the College is committed to ensuring a world where science, knowledge and innovation optimize patient care and outcomes. Learn more at www.ACC.org or follow @ACCinTouch.

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