Association for Women in Science

First virtual career fair increases web traffic by 28%, adds 66 new members, and exceeds non-dues revenue goals by 20%.

Summary

AWIS hosted a Virtual Career Fair
creating a new opportunity for
members to find a career and
employers to connect with AWIS
members. YM Careers provided sales
& marketing support to sell employer
booths while also engaging with AWIS
members to register for the event.

Challenges

Creating an effective marketing
strategy to get the word out to their
members about their 1st virtual event,
while also attracting prospective
members.

Results

This was such a successful virtual
event they decided to host a second
one and continue to host bi-annually.
Over 400 registered job seekers with a
58% attendance rate. Over 13 employer
booths and 400+ chats between job
seekers and employers.

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“YM provided a dozen banners and drafted several emails targeting employers and jobseekers registered on the AWIS Career Center. They did all this so we can focus on promoting the career fair to our members as well as lapsed members and contacts in our database, and new prospects via social media. We were very pleased with the results. This is the impact we were hoping to have.”

— Shelley O’Brien, Chief Marketing Officer, AWIS

In a nutshell

Successful Virtual Career Fair that exceeded expectations

66

66 New AWIS members

400+

Over 400 connections made

Download Case Study

About AWIS

AWIS is dedicated to driving excellence in STEM by achieving equity and full participation of women in all disciplines and across all employment sectors.

1971

Founded

111

Nations

80

Grassroots chapters