How can your career center elevate your association?
It is so exciting that your organization just finished the selection process for new job board software! This is one of the most important membership benefits your organization can offer as it provides career learning, opportunity, and growth for your members. Now that you’ve made the decision, what comes next?
Before you move ahead with your new job board, it’s important to think about how you will implement, launch, and promote it. Make it a goal for your job board software to become a true career destination for your members. Not only will it help your members grow in their industry, but it also helps provide more value to your association thus providing opportunities for membership retention and growth.
Let’s explore 5 steps to take when implementing a job board for your association.
1. Set up a plan of action
It’s important to have a plan in place to help the software implementation go smoothly for your staff and for your members once its ready to launch. Here are some key items you can put in your plan of action.
- Timeline – When will you start the process and how long will it take?
- Duties – Who is in charge and what tasks will each person do during the process?
- Communication – Provide project updates to the association staff and ask for updates from your software provider.
- Experience – Think about what your members will want and make sure to check that the member experience is reflected. It’s important for members to feel how the career center can become a career development destination for them.
2. Set up time – staff experience
Make sure your staff is getting the proper tools during the software implementation. This is important to make sure the association staff understands how the software works, troubleshooting information and how-to walk-through the system with members if they call with questions. Making sure your association staff can help your members quickly and efficiently with the proper information is key to help keep stress levels down through this process.
3. Build a marketing plan
Generate a buzz to your membership about the new software. Decide on a timeline for your organization on when to send countdown emails and then eventually a detailed email of information right before launch. Help your members see the value of a career center and how it is also a membership benefit. Make sure you update your membership marketing materials to reflect the new career center as well. Also, determine where you want to promote things on your website, like job widgets or a link to your job board, as well as other channels you’ll use to announce your career center.
Watch our on-demand webinar, Market Your Career Center Like a Boss, for more expert tips!
4. Test to reach the finish line
Testing your career center is the key to success! Make sure to factor in the time for testing into your implementation plan. It’s also important to have multiple staff members at your association test before you launch. The more eyes on it the better to find any errors or user issues.
- Test as job seekers, employers, and your staff
- Pretend you have never seen the software before and follow the total user experience to see if there are any glitches
- Do a soft launch to a small group of members
- Get feedback, make any changes needed and test before launch
5. Go for launch and beyond!
It’s launch week so make sure your association is aware of the new benefits in the career center. Advertise the launch on your website, social media channels and even print advertisements such as your association’s magazine or newsletter. Once your new career center is launched, keep the momentum going with some of these career center best practices:
- Showcase your career center in member publications.
- Set up a career center booth at your onsite or virtual events.
- Showcase career center banner ads throughout your association website.
Whether you’re moving from one job board software to another, or implementing a job board for the first time, a well-developed plan will help you build a career center that improves your members’ experience and deepens their connection with your organization for years to come.