A job board and career center offer many benefits to your members. They connect your members with their next great new hire or other career advancement opportunities. But have you considered what else your members need? What resources could you provide for your members throughout their careers?
Let’s walk through how your association can provide value in each stage of your members’ careers.
Students and new graduates typically focus on finding internships and becoming part of student associations. They are starting to utilize job boards for internship opportunities – a resource your organization can provide and become their go-to early on. Members at this career stage are also searching for continuing education, such as skills training and certification opportunities. Ensure you’re utilizing a top-notch learning management system (LMS) to drive your learning programs.
Early careerists are diving into searching and applying for jobs, so having access to a comprehensive job board through your association is extremely important. They want to set a solid foundation for the start of their career journey. So, they are looking for networking opportunities including plugging into an online community and attending events such as your association’s annual meeting and career fairs. Additionally, early careerists want to know they are being set up for success, so providing certification, professional development, and credentialing opportunities through your LMS will help your association stand out as a resource.
Hosting career events with YM Careers provides a new source of revenue with no budget required. Events are fully and expertly managed from marketing, to sales, to execution. And we send your association a check when it’s over!
Mid-careerists are doing what you would expect them to: growing their careers. While they might be less engaged with job boards, they are a great audience for your association’s career center. Learning opportunities that you can provide through your LMS, such as continuing education, board exam prep and certification and credentialing opportunities, are top of mind.
These members also want career guidance, which your association can provide by connecting them with mentors, giving recommended learning paths, and providing professional networking opportunities. Additionally, mid-careerists want to stay on top of their industry. Being able to access the latest industry news, such as alerts about legislative issues affecting the profession, and resources that help them keep up with best practices and industry research are hugely important.
Those who have advanced in their careers focus on leadership growth and hiring qualified candidates from the aforementioned career stages. That being said, job boards come back into play for late careerists, as do career fairs. Now, though, these members are hosting career fair booths versus attending the fair to look for jobs. To that end, recruitment guides are great tools for members in this career stage (and help your association drive non-dues revenue!). Leadership courses through your LMS are also a great resource your association can provide.
Members nearing retirement are great candidates for mentoring and guest speaking opportunities. Professionals can benefit from mentoring at any stage in their careers. And, homing in on the expertise that retiring members have to offer can help your association to stand out at industry thought leadership opportunities. Retiring members also want to maintain the credentials they’ve earned, which they can do through your LMS. With all their experience, these members are prime candidates for board member positions within your association as well.
Career resources are a key component to having a successful career center, which if done right can establish your career center as a go-to resource when a member or non-member is seeking career advancement and new opportunities. Your members, who are the lifeblood of any association, will then see this as an invaluable resource to utilize throughout their career journey.