Integrate Your Career Center and Member Community to Drive Big Benefits for Your Association

Integrating your association’s online career center with your online member community is a simple way to drive big benefits for members, employers, and your organization.  

Your job board delivers a valuable member benefit, connecting members with employers. Meanwhile, your online community gives members a convenient, one-stop shop to network, collaborate, and share information with each other and your organization.  

But did you know that integrating the two can be a quick, simple way to drive big benefits for members, employers, and your association? 

Here’s an example: If you have a job board powered by YM Careers career center software and an online community powered by Higher Logic, you can integrate the two to deliver relevant job content straight to your members where they already are – your online community.  

With this integration, your members can see featured jobs from your job board right in their online community page. The integration takes just minutes to complete, and your organization can see multiple benefits, including:

  • Increase member engagement – In your online community, members can view and discuss recommended, niche-specific content that is significant to them. Job postings become a consistent extension of that relevant content, helping to keep members engaged and create a more interactive online community for your members and prospective members.
  • Added member value – Association industry research by Community Brands consistently shows that providing job opportunities is one of the most sought after member benefits an association can offer. It plays a crucial role in members’ ongoing career success. 
    Displaying jobs in your private social network – your online community – promotes your career center to both active and passive job seekers. Although they may not have been looking, a member just might find his or her next great job while interacting with peers on your online community, increasing member engagement and, ultimately, retention. 
  • Expanded exposure of your career center – Your YM Careers career center is likely one of the most popular sections on your website, a highly valued resource for your members. Exposing jobs to users of your online community introduces your career center service to an even broader audience and helps create an integrated social portal to showcase all member benefits in one place.
  • Enhance employer value – Employers pay you to post jobs on your career center and put their job opportunities in front of members. Optimizing their investment will help you to keep them around year after year. The additional exposure of posting those jobs outside of your career center – and in front of highly engaged members interacting on your online community – gives those paying employers a greater return on their investment.

Integrating your online career center with your online member community takes just minutes. But as these technology platforms work together, you can create member experiences that will drive engagement and revenue for years to come. 

 

Learn more  

Learn more about how integrating YM Careers with Higher Logic’s online community platform can help you boost member engagement and add value for your members and employers: Contact connectnow@communitybrands.com today.   

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