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Best Practices for Marketing your Association’s Career Fairs

Career fairs, onsite and virtual, are a great ways to engage with and provide value to members and prospective members while serving your industry and generating revenue.

Virtual career fairs are especially useful today, when in-person events aren’t an option.But, building a great career fair isn’t enough. You must promote it. If members don’t know about this great resource to help them find their next great job opportunity, they might miss out on a key member benefit.

Here are some best practices to help ensure your members are in-the-know about the next great career fair your association offers:

Use your website
Place banners on your website and your career center promoting the event and linking to the registration page. Also, dedicate a section of your next conference/meeting page to the career fair. Include pictures or attendee quotes from previous career fairs, update with employer logos as they sign up, and make sure to link to the registration page. Encourage members as they register for the career fair that now is the time to update their resume on your career center as well.

Put email campaigns to work
Send a dedicated email promoting the career fair to your members. As employers sign up for the event, include the employer name and logo in your email campaigns. Emphasize the growing opportunity to find the right position with these employers.

Also, add a blurb to a monthly member email or e-newsletter promoting the career fair and registration. Insert additional content highlights of the event into e-newsletters.

Remember to promote the career fair as far in advance as you can, and especially increase the number of promotions as you get closer to the event day.

Leverage online and print publications
Include an ad promoting the career fair in any publications leading up to the event. Also, consider sending postcards; they’re a great way to promote a career fair and your career center to your members. Send them via mail or place them in the welcome bags of your next in-person conference/meeting.

Run contests
Create a contest where job seekers get a prize for uploading a resume on your career center during a set time before a career fair, or for registering and attending a virtual career fair. Promote this content on your social media channels and in your email campaigns to members.

These are just some of the ways to make sure your members are aware (and taking advantage of) one of your most attractive member benefits.

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