Hosting career fairs, both in-person and virtual, is a great way for your association to provide member value while serving your industry and generating revenue. But, building a great career fair isn’t enough. You must promote it.
If members don’t know about this great resource to help them find their next great job opportunity, then they might miss out on a key member benefit. Using a multi-channel marketing approach will help to ensure your association reaches the most members and prospective members.
With this in mind, here are six best practices to help ensure your members are in-the-know about your association’s next great career fair:
1. Convey the benefits of the career fair.
First and foremost, be sure to convey the benefits of your career fair to members, including:
- Connections – Make new connections in the industry and broaden their professional network.
- Insights – Gain valuable insight into the current job market and learn more about what hiring employers are seeking.
- Opportunities – Discover new and exciting career opportunities from employers who are actively hiring.
- Feedback – Receive interview experience and direct feedback about their résumé/CV and experience from recruiters.
2. Use your website.
Place banners on your website and online career center promoting the event and linking to the registration page. Also, dedicate a section of your next conference or meeting page to the career fair – include pictures or attendee quotes from previous career fairs, update with company logos as employers sign up, and make sure to link to the registration page. As they register for the career fair, encourage members to update their résumé on your career center
3. Put email campaigns to work.
Send a dedicated email to your members that promotes the career fair. As employers sign up for the event, include their name and logo in your email campaigns. Emphasize the growing opportunity to find the right position with these companies.
Also, add a blurb to one of your monthly member emails or e-newsletters promoting the career fair and registration. Be sure to insert additional content highlights of the event. And remember to promote the career fair as far in advance as you can. Increase the number of promotions as you get closer to the event day
4. Share in your online member community.
Announce your career fair event date and location in your association’s online community. Add any important details, such as employers who will be attending, as your event planning progresses.
5. Make use of online and print publications.
Include an ad promoting the career fair in your publications leading up to the event. Also, consider sending postcards; they’re a great way to promote a career fair and your online career center to your members. Send them via postal mail or place them in the welcome bags at your next in-person conferences or meetings.
Recruitment guides, which can be digital or printed, also help to promote your career fair while connecting members with top industry employers. These guides include:
- Relevant career development articles and resources for members
- Advertisements from employers looking to hire your members
- Advertising opportunities for your association initiatives
6. Run contests.
Create a contest in which job seekers get a prize for uploading a résumé on your online career center during a set time before your career fair, or for registering and attending a virtual career fair. Promote this content on your social media channels and in your email campaigns to members.
Learn more.
These are just some of the ways to make sure your members are aware and taking advantage of one of your most attractive member benefits. YM Careers by Community Brands offers job board software and career advancement solutions for the association industry. Learn about how the YM Careers team can help you pull off great in-person and virtual career fairs.
