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6 Ways to Take Your Association’s Job Board Software to the Next Level

Findings from the 2022 Association Trends Study by Community Brands show that your association can give members the job opportunities they’re seeking by offering an online job board. But what do you do once your job board software is launched?  

It’s time to take your job board to the next level! With a few best practices, you can transform it from a place to post and search for job openings in your industry to THE go-to career development resource for your industry. 

Here are six effective ways to take your job board software further by giving your members a true career destination and letting your members know you are your industry’s resource for career advancement and growth: 

Career Planning Portal

1. Offer a career planning portal.

Your members look to you as a resource to help them find job opportunities, but they also need help planning their careers and land their next jobs. Add career advancement resources to your job board to make it a true career center. For example, offer: 

  • Career advice, with relevant articles that guide job seekers in their search  
  • Online coaching that provides job strategies and tips for writing résumés and interviewing
  • Career insights and placement services that help members secure their dream jobs   

 

2. Add banners to your member newsletters.

A great way to promote the member benefits of your career center is to add a banner ad to your monthly member communications. You can schedule these banners in advance and rotate different copy. Some ideas include: promoting the overall career center, encouraging members to upload their résumés, highlighting free résumé reviews, urging members to sign up for a Job Flash™ email that lets them be the first to see the best jobs. 

The YM Careers team can create and send a Job Flash email for you, promoting featured jobs from your job board to your members and registered job seekers.

3. Include ads in member publications.

Print and digital monthly member publications are a great place to promote the benefits of your new career center. Create a call to action such as, “Check out our new career center for the best career resources and jobs,” or “Create an account to get the latest job postings.”
 

email marketing statistics

4. Send dedicated emails.

This is a great time to segment your member list and send emails about the career center that would be of interest to them. For example, target members who are early careerists by sending them an email about how to receive a free résumé review. Let them know how to create an account on your career center, upload a résumé, and submit the résumé for review. For potential passive job seekers, let them know how to sign up to receive job alert emails.
 

social media graphics

5. Put social media to work.

Social media are effective channels in which to get the word out about the resources your career center has to offer. Create a social media plan that includes images and messages that reflect the benefits of your career center.

Running a résumé sweepstakes is a great way to increase job seeker traffic to your career center. You can offer something like a gift card drawing for people who create an account and upload their résumé in a certain timeframe.  

6. Host virtual and in-person meetings.

If you’re hosting an annual meeting, a virtual conference, or a hybrid event, be sure to dedicate a booth to your career center. This is an ideal approach for introducing your members and prospective members to everything your career center offers. 

 

With the right job board provider, you can create a true destination for your industry that attracts new members and helps members achieve career success. 

YM Careers can help your association become THE career destination for your industry.

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